STORY ABOUT THE SHOES

OK SO THIS PART IS CRAZY. THIS PROJECT HAS BEEN CRAZY.

BASICALLY ONE DAY WE GOT A CALL FROM SOMEONE IN BOSTON AT A VERY SPECIAL HEADQUARTERS. 

THIS IS SOMEONE THAT HAS BEEN A STRONG MENTOR TO THE BRAND FOR A LONG TIME, AND THE CALL WENT A LITTLE QUICK, LIKE:

"Hey, long story short, I talked to some people and we have 100 pairs of shoes we want to give you guys. You just need to make them your own, somehow. Give them your own story, throw your own twist on them, make them something that people want. But have fun, and be creative".

 

Of course there was a lot of me gasping in the middle and like you could probably hear me running out of my second period class in the beginning of the conversation, but that was the sum of it. 

Story goes on and we get a bunch (and i mean a bunchhhh) of boxes delivered to our dorm room. Like a hundred shoe boxes 

A note inside reads "Have fun, Be creative. From us to you" signed with the Converse logo and a smiley face.

It turns out that Converse this year wanted to use the iconic One Star shoe as a promotion for kids. They've been giving them out at parties, sponsoring skaters with them, having internet kids pair outfits with them and paying for tags, all that good stuff. But they've been pioneering little projects that make good use of their extra shoes. 

For us, we got to pioneer our own. 

We had a few different mock ups of what we wanted initially, some of which they loved some of which they didn't. They wanted simple. So, we gave them simple. And they gave us the thumbs up. 

And we made them. We embroidered all of these by hand. 

The laces are all made in United States.

The socks, too. Fashion district in LA. 

I've been wearing them for the past, well, few months. I never take these shoes off. 

And we're very excited to share them with you. 

 

They are available in sizes 9-12 (mens), because that's all the big C team gave to us. But hey, maybe more in the future. 

We had a great time with this project and we hope you like to see it.

chris brownComment